Apple takes on Google; to launch its own Search Engine
2 min read
Apple is “thinking different“, yet again by working on its own search engine to move away from Google which used to pay billions for being a default search engine on iOS devices. In real, Google is now preaching its own tagline from “Don’t be evil” to “Do the right thing“
As per Reuters, in July the Google-Apple deal came under the attention of a UK market regulator. And this contributes to the conjecture that the Apple is now looking at developing its own search engine
Apple’s own search engine is likely to be more personalized, without ads & hence is also listing jobs in the fields of Artificial Intelligence & Machine Learning. If Apple does come with its own search engine, it is likely to serve a purpose different than showing ads & data mining
Apple’s new search engine can threaten Google’s #monopoly on search & impact its ad revenue
- 45.1% of U.S. smartphone users use an iPhone which implies that Google search engine sites will definitely not have a major chunk of business
- Ad #revenue through Google Sites made up 70.9%, majority of its revenues
Q4 2020: Google searches ad revenues: $27.2B, Up by 17% YoY. With 45M & 12M user base in the US and India, respectively, do you think Apple’s own search engine will break the grounds & rule over Google?
