The Representative

India's Youth News Tank

The Lucrative Indian Media And Entertainment Industry

1 min read
india media and entertainment

The Indian Media & Entertainment (M&E) industry is a sunrise sector for the economy as it’s on the cusp of a strong phase of growth, backed by rising consumer demand & improving ad revenue. The Indian advertising industry is projected to be the 2nd fastest growing advertising market in Asia after China. At present, advertising revenue accounts for around 0.38% of India’s gross domestic product.

By 2021, the Indian media and entertainment industry will reach Rs 2.35 trillion.

India ranks 15 in the world in the music industry and is expected to enter the top 10 music markets by 2022.

The M&E industry will grow at a CAGR of 13.5% during FY19-FY24. Expected to reach around Rs 3.1 lakh crore by 2024. FDI inflow in the Information & Broadcasting sector (including Print Media) for the period April 2000 – March 2020 stood at US$ 9.20 billion as per DPIIT

In 2019, the sector witnessed a total of 21 M&A & the shipment of TVs in India increased 15% annually to reach the highest-ever level of 15 million units in 2019. Growth is expected in the retail advertisements on the back of several players entering the food & beverage segment.

With the rural regions being a profitable target, do you think the less priced smartphones by Jio will help foster this?

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