On an average, an individual watches 450 hours of commercials in a year, which is 4 years of your life...
Marketing
A Marketing Stunt Promised Philippine Soda Drinkers a chance at a Million Pesos. But an error at a bottling plant...
Gaana recently reached 185 million monthly active users. Indians play music on all occasions and for non-occasions as well, particularly...
A shift in consumption pattern has been observed from the month of March till this date. With Lockdown, more &...
Reliance Industries Ltd (RIL), through its subsidiary Reliance Brands, acquired the British toy store chain Hamleys in 2019 for Rs...
Personal Branding is like a Midas Touch for Start-up Founders as it instantly boosts their brand goodwill as more people...
Almost everyone in India is familiar with ‘The ParleG girl’, ‘The Amul girl’, and ‘The Nirma girl’. Let’s dive deeper...
The clear winner of gamification in marketing is brand engagement. Gamification is a process where you take the “fascinating and...
Malls have reopened across India but retailers are still facing a major blow as the customers are not visiting their...